Make sure you’re capitalizing on the trending power of other holidays – they can even be silly, like National Unicorn Day (April 9th). The bright background adds color and movement to what would normally be a dull page. We do not sell or share your information with anyone. Celebrate a national holiday with a weeklong giveaway and announce the winner the night before the big day. Focus on visuals - your prize, your brand logo, a random smiling face - it doesn’t matter, so long as your giveaway page is colorful, clean and professional. Why This Facebook Giveaway Was so (Ridiculously) Successful: This Facebook giveaway received 5,287 entries. Also one of the goals of your giveaway or contest is likely to … 5. This Facebook giveaway got 37,100 views and had a 31.20% conversion rate, garnering the merchant 11,600 email addresses for $500. Frends Beauty offered a giveaway of Vincent Longo Creme Gel Eyeliner with a Double Ended Brush. Asking participants to submit user-generated content (UGC) to enter your giveaway helps you collect material you can use as social proof in future messaging. This is so helpful! This Facebook giveaway received 233 entries. We hope these Facebook giveaway examples have given you the confidence to drive targeted traffic to your website and grow your business with successful contests. Trivia, Knowledge-Testing Contest. Comment to Win. Tala Cooking took this approach with their giveaway of a baking bundle. Let’s look at some examples. Before we get rolling with examples, let’s just quickly go over a few Facebook giveaway best practices you need to keep in mind (and you’ll see in the real-world Facebook giveaways below): Now let’s move onto a few examples of real-world giveaways which implement these best practices (and more) to drive some serious engagement and entries…. Ask fans to … Examples, Facebook. For this Facebook giveaway example, users were asked to like the post, tag a friend in the comments, and share the post to enter. Caption Contest. Because of the low barrier-of-entry, ensure your prize is directly related to your brand (a product or gift card, for instance). One of the most powerful aspects of Facebook ads is prospecting. And if you want to find out why you should NEVER buy Facebook likes, check this out. Native Contest Facebook Giveaway Example. With these new Facebook promotion guidelines, brands can now accept “contest entries” by asking fans to like, comment, or message the page. But what’s the most effective way to run your giveaway on Facebook? While this is a huge opportunity to drive brand engagement, many businesses are struggling to come up with Facebook contest ideas for their fan page timelines. Visual Entry Instructions Contest Example, 10. To combat that, Richer Sounds could run their contest with RafflePress and use the Invent Your Own entry option to ask people to leave a comment. I’ll share all the numbers and details below. Allowing people to choose their own giveaway prize is a fantastic way to get them involved and interested. To improve your content’s reach, a requirement of sharing your giveaway to enter will help you raise awareness. One way you can replicate this type of contest is to ask users to visit the post in question. Then they could manage entries in one place with the RafflePress giveaway dashboard. When it comes to holiday marketing, don’t put all of your eggs in the Christmas basket. James Scherer is the content editor at Wishpond. There's still time to run an awesome holiday Facebook contest! To increase the chances of attracting more participants, Daewoo could have used a contest builder to host the giveaway on their website while broadcasting the fact on their Facebook page. trademark of SeedProd A great approach you can take to running Facebook contests is picking a random winner from the users who have liked your Facebook page. Creating your next giveaway has never been easier, with our simple templates and comprehensive marketing tool. To enter, users had to tell them what they’d bake and follow their page. Real-world Facebook Giveaway Example #24: The Numbers: This Facebook giveaway received more than 7680 entries. This Facebook giveaway generated 624 leads. In a period of 7 days, I generated 626 email entry subscribers and made 16 product sales. More than 80 percent of marketers believe that contests and other forms of interactive content have the power to capture viewers’ attention better than static posts.. A single Facebook contest has the power to boost your business in a multitude of ways. Because this is a brand awareness contest, there are several other ways they could have used their audience to increase their reach even further. As a bonus, entrants could tag 3 friends in the comments. The entry requirements are to tag someone in the comments using the branded hashtag. Best Facebook Ad Examples Focusing on AffordabilityMany times brands just want their audience to know that YES! Leverage Lookalike Audiences. Seasonal Giveaway Example With Bonus Entry, 14. Case Study: Flipkart first published 5 articles on their blog, which spoke about their employees, work culture and other Flipkart related content. You can also use Facebook giveaways to achieve the following business goals: If you’re not completely sure if giveaways are good marketing, this guide might help. This Facebook giveaway received 2,274 entries. This Facebook giveaway received more than 350 entries. Short videos or GIFs are another excellent way to differentiate your content from the rest of the feed through movement. Written by James Scherer
1 Great Facebook Giveaway Campaign #1: Mario Badescu Skin Care After entering, users could be directed to their product pages, keeping potential customers on their site longer. 4. Here are the pros and cons of setting up your giveaway post in this way: Using a contest builder to run your Facebook giveaway offers a lot more flexibility. But they could have made it easier for people to enter by using RafflePress’s Surveys and Polls action. All in one place. Start creating online marketing campaigns for your business with Wishpond’s 14-day free trial. Consider that Our State Magazine (the business running this giveaway) might send entrants a follow-up discount for the hotel stay they offer. Coupon This is a simple Facebook contest that will get Facebook engagement AND grow your email list. Juanita Molinar is a Property Brothers fan, so she followed the show's page on Facebook. Similar to a friend referral giveaway, it encourages widespread social sharing. If your business is looking to run a quick Facebook contest to reward fans, the “Like to Win” contest is definitely one of the easiest ... 2. Are you wondering which one will work best for your business, and how to ensure you get the most out of it you possibly can? Pro tip: This is a great way to hide other people’s entries to avoid copying and to ensure entries are original. To enter, uses have to leave a comment on the best movie they’ve watched recently. Get James Scherer to personally send you his new posts. Boosting engagement is a fantastic reason for running a Facebook giveaway, and in this example, Richer Sounds are offering a super-valuable prize to the winner. Sparking conversation with your audience is a helpful way for users to discover new ways to use your products. They could then support that with extra entry options such as sharing the contest on other social platforms, liking their Facebook page, or visiting the product page for more targeted traffic. Facebook giveaways that have one or more of the following characteristics are likely to be scams rather than genuine competitions. Unlike the other examples, Poppy & Mint Design’s contests are not exclusive to Facebook—the business cross-promotes the contest with Instagram. Wishpond makes it easy to create landing pages and contests, manage your leads and Since Facebook has a massive user base, it makes sense to do a Facebook giveaway to reach your ideal audience and improve your marketing strategy. If you're interested in driving these kind of numbers for your business, get started for free today! In fact, I’m going to share with you a very specific Facebook giveaway example that I just completed last week. A Facebook Live Contest You know I LOVE Facebook Live! Killstar understands this perfectly with their choker giveaway because they encourage users to head to their Instagram profile for more ways to win. But the chances are, users will like the post out of instinct. With that in mind, there are few ways to publish your giveaway on Facebook. Contest: A campaign in which effort, skill or merit is required to enter to win a prize. And with the Invent Your Own action, they can ask people to leave a comment to improve engagement. This giveaway had 24,400 views and a conversion rate of 45.69%, generating 11,200 email addresses for 10 prizes worth about $30 each. Code, Contest Builder Facebook Giveaway Example, 3. Here are the pros and cons of using a giveaway app or builder to run your Facebook giveaway: When you write a giveaway post on Facebook, it needs to stand out in the news feed enough for users to stop scrolling and click for more information. With RafflePress, it’s super-easy to re-create this contest with the Grow Your Facebook Page template, which automatically adds actions to like your page and visit a post. This Facebook giveaway received 1,134 entries. Sometimes bigger is better when it comes to successful giveaways. 13 Amazing Facebook Giveaway Examples 1. To enter, users have to comment with their favorite Christmas song for the chance to win the free book. In this Facebook giveaway example, users have to like both brand pages to enter and tag friends and like the post. Reach out to him on Twitter @JDScherer. Because it’s such a valuable prize, people won’t want to miss out on the chance to win. To encourage shares of your contest, you can use the RafflePress viral refer-a-friend action without worrying about breaking any Facebook rules and guidelines. Consider multiple prizes over multiple days (for multiple winners). We’ll select a winner from the comments at 8 pm on Thursday! This Facebook giveaway received 5,272 entries. Brand partnership giveaways are an effective way to tap into multiple audiences and raise brand awareness. LLC, Terms & Conditions | Privacy Policy | Sitemap Resources to Help Grow Your Business. The following are 17 contest/giveaway ideas you can use for Facebook marketing, lead generation or simply to boost brand awareness on Facebook! ... 27 brilliant giveaway contest examples you … Before we dive in, let’s look at why contests work particularly well on Facebook. Our friends at Shortstack put together this killer infographic highlighting the best contests & giveaways for the final run-up to Christmas & New Years.. Before you skip to the image, feast your eyes on these stats & factoids the infographic reveals about running a Facebook contest or giveaway during the holiday season: Using the RafflePress contest builder, they could include a 1-click action for users to visit them on Instagram and other social networks to grow their followers. The campaign did very well. Win It Wednesday Hashtag Giveaway. If your goal is to get more Facebook followers, you can ask users to follow your page in return for entries. You can afford their product. Are you looking for excellent Facebook giveaway examples to inspire your next contest? Coincide your giveaway with a season, holiday or special event. This Facebook giveaway received more than 15,900 entries. In this article, we share our favorite Facebook giveaway examples you can use as a framework for your next contest. This is a simple option that you can do quickly but it is very limiting and you can not collect much information on the people engaging. Tap into what people are thinking about. Seasonal events are a marketers’ secret weapon because they offer regular opportunities to promote your business. 10 Amazing Examples of Branded Facebook Contests Done Right. To get your creative juices flowing, we’ve rounded up more than 20 ideas across Facebook, Instagram, Twitter, YouTube, Pinterest, LinkedIn, Snapchat—and even TikTok. Hopefully these four examples have given you a bit of inspiration and guidance for starting your own giveaway. Refer a Friend Giveaway Example. Highlight how easy it is for people to enter, so there are no hidden surprises. Running a contest doesn’t have to be complicated and stressful. Why This Facebook Giveaway Was so Successful: The Countdown Timer: You can’t see it live in the screenshot (as this giveaway has, of course, ended) but the yellow countdown timer was a major component of this giveaway page. Arguably the simplest contest to run is a giveaway. And to make things easier, we’ve sorted them by objective, from increasing engagement to generating leads. Our first example is a landing page created for a Facebook contest. Forgot account? We picked up 250+ email subscribers running a contest for a $25 Amazon gift card. contacts, and automate email campaigns. Then all entrants would need to do to participate is click the appropriate number and submit their entry. Instead, they could use the Grow Your Facebook Page template from RafflePress to quickly build the giveaway. Like to Win. Plus, it lets you easily cross-promote your contest to other platforms and makes it easier to meet your business goals. Copyright © 2020 SeedProd LLC. Raging Bull Clothing used that opportunity to run a Father’s Day Facebook giveaway. But with over 519 comments, it isn’t very easy sorting through them all. But the legal rules and guidelines governing such giveaways can be confusing - especially when Facebook throws in and updates their own guidelines all the time. On Free Digital Reads, one of our properties in the Kindle book niche, we ran this simple contest on our Facebook timeline. If 1% of the 12,278 entries converts (which is a bit low, you'll have to admit) and whatever they buy is worth $50, the business makes more than $6,100 revenue. 8 Facebook Contest Ideas You Can Run on Your Timeline TODAY. With the Viral Refer-a-Friend action, they could share the contest with their chosen friend to encourage them to enter. Every online giveaway has to have T&Cs, and multi-network giveaways are no exception. The giveaway rules should be the same for all your users – for example, don’t ask for comments on Facebook but likes on Instagram. | RafflePress Another way to get more people involved in your contest is to offer a prize for both the participant and their friend. If you have any questions don’t hesitate to reach out in the comment section below. This Facebook giveaway received 594 entries from 728 visitors (an 81.59% conversion rate). Or perhaps 25% off a massage or limited-time coupon for one of the stores they're offering in their prize. That’s 10 cents per subscriber. Then with a few clicks, they can see all submissions right from their website dashboard. All of the giveaway examples in this article were created using Wishpond's builder. Here is an example of one you can use. 7 Tips to run successful Facebook giveaways 1. Facebook and Instagram Contest Examples Tap into the Excitement of the Holidays. Running a contest or giveaway on Facebook is one of the best ways to raise brand awareness. Log In. How a Facebook Giveaway Scam Works . The visuals are also very professionally put together and grab the eye well with blue and beige and a contrasting red for the headline and the word “giveaway.” If there’s one thing I’d recommend investing on for your contest it’s not the prize itself, but the visuals associated with it (for instance, the prize above is probably worth about $30, but drove 11,200 leads.). And to avoid having to break facebook policies by tagging a friend, you could use the Viral Refer-a-Friend action, which shares the contest with your social audience. In this example, users have to post a picture of their picnic and tag a friend to enter. Whether you’re a marketer or business owner, chances are, you’ve been involved in running a contest for your managed Facebook Pages.. I’ve seen a lot of contests on Facebook.Some skyrocket, some do not. This Facebook giveaway received 468 entries. If Joules were to use a contest app like RafflePress to build their giveaway, they’d be able to send traffic directly to a distraction-free giveaway landing page to increase entries. And to enter, users had to like the page and share the post. To help inspire you, we’ve compiled some great examples of giveaways on Facebook. Posted on January 21, 2020; By Jessica Elliott. The different options to create a Facebook contest: Simple sweepstakes with registration. Easy to setup; The post gets a lot of engagement; Good for getting impressions on social; Low friction to tag others. 3. This removes unnecessary distractions, making it more likely they’ll enter. He asked her some questions, then told her she'd won $25,000 from the Dream it, Win it, Live it Sweepstakes. By including actions to like their Facebook page, they could grow their following. Celebrating your business’ one year anniversary for example… And when it’s a big-ticket prize like a bed and mattress combo, it’s sure to attract massive engagement. Whether they showcase low prices, promote sales and discounts, or offer up perks and memberships, these Facebook ad examples showcase the cost surrounding each brand’s product. This makes it easier for people to enter and provides an overall positive user experience. Using RafflePress to create an online contest, they could use the Viral Refer-a-Friend action to encourage users to share the contest across multiple social networks and email. This will have a huge impact on your number of entrants. Because popular giveaways like this can get hard to manage, Tala Cooking could have used RafflePress to include actions to leave a comment and like their page. This is actually one of the templates used exclusively by the Wishpond design team to create Facebook giveaways and photo contests for our fully-managed clients. Your giveaway also needs to suit your goals, your ask from entrants, and your budget. Sweepstakes/Giveaway: A campaign in which a person can win a prize based on chance. They Offer Very Valuable Prizes Scam competitions often claim to be giving away very valuable prizes such as high-end … All of these giveaways were created using Wishpond's Facebook Giveaway App, which makes creating your next Facebook giveaway super easy. Examples of Facebook page contest ideas include: Create a poll asking a question about trending content found on Google Trends, like the latest blockbuster movie. Facebook contests are a great way to interact with your audience, bring attention to your brand, and create some organic engagement. Focus on timely promotions, run based around a theme or event your target market is already thinking about (like getting fit in February and Christmas above) as well as eye-catching visuals. Consumers have long flocked to activities that allow them to rest their minds after a long day of work. Like, Tag, and Share Facebook Giveaway Example. It’s a simple like and comment contest that uses the #winitwednesday hashtag used on other social platforms like Instagram. The Submit a Photo action lets people upload their photos with a few clicks. You can! Facebook Giveaway Landing Page Example. Most businesses with a Facebook Pages have run a contest of one sort or another. 10 Facebook Contest Examples: Increase Leads Without More Ad Spend. Not only will it … RafflePress™ is a Cons They ended up with a stellar 228 entries (in the form of ‘Likes’ & ‘Comments’ on their Facebook post), and here’s how they did it… Before we dive in, let’s talk about how to run a Facebook giveaway in Rignite. Our team manages Facebook Ad campaigns (which drive affordable traffic) and creates the strategy to build an optimized giveaway page and turn your entrants into customers after your giveaway is done. Sign Up. Pros. No purchase, payment or other consideration* is permitted. Wishpond’s caption contest tool makes it easy to build and run a photo caption contest on Instagram, Facebook, your website, and more. No commitment. This giveaway had 188 views and 73 conversions, a 38.83% conversion rate. This Facebook giveaway received more than 12,278 entries. This can be a great way to reward your current following and encourage new users to like your page. Users have to share a photo in the comments to enter. You can also add the option to like another Facebook page if you’re promoting more than 1 brand. That’s a great way to boost the giveaway’s reach, and with the link to their website, users can easily browse their products and make a purchase. A core targeting feature is creating Lookalike Audiences. WordPress Tutorials, Tips, and Include terms and conditions . Using a contest builder like RafflePress is the easiest way to create a contest like this. Do you want to join Facebook? When he's not writing or designing for Wishpond he's risking his life biking around the city. Offering only 1 way to enter your giveaway limits the number of entries you’ll receive. Instead, Dobbies could use the Submit an Image option from RafflePress to collect photo submissions on their website. Using the same image, they could have added poll options for each of the 4 prizes. This Facebook giveaway received 5,844 entries. Join or Log Into Facebook Email or Phone. Poppy and Mint has a large Instagram following and so cross-promotion was a natural progression. Since tagging people in comments is a grey area that Facebook is cracking down on, Raging Bull Clothing could have taken a different approach. This Facebook giveaway received 568 entries from 1,100 visitors. 1. And it'll look great! Get your ideas here and then check out this post on how to do a giveaway on Facebook . If you're interested in something like this, feel free to book a no-pressure one-on-one demo with a Wishpond rep. Managing tons of comment entries can be time-consuming, so your best bet in replicating this giveaway is to run a book contest with RafflePress. If you liked this article, don’t forget to follow us on YouTube, Twitter, and Facebook for more great tips to grow your business. Use emojis to convey a sense of personality and fun. And the giveaway image is a great example to take inspiration from because it shows you exactly what you’d win. As the name suggest, fans only need to Like a certain post to enter the contest & stand a chance of winning. . Run your own Cross-Promotional Facebook Giveaway. For this giveaway, participants have the chance to win a case of gin and a set of 2 gin classes. This giveaway example from Dobbies makes use of user-generated content for entries, which they’ll use to create a gallery. This Facebook giveaway example from clothing retailer Joules generated over 8,500... 2. This Facebook giveaway example from clothing retailer Joules generated over 8,500 reactions, 10,000 comments, and hundreds of shares across Facebook. Sign Up. 8. Then when they check the RafflePress database, they can verify entries at a glance. This type of contest seems very straightforward, but since Facebook prohibits 3rd party apps from incentivising page likesyou will need to manually draw a winner which can be surprising… 5 Facebook Contest Ideas You Can Run on Your Timeline 1. This will mean liking your post is optional. Like to Win. Before we get rolling with examples, let’s just quickly go over a few Facebook giveaway best practices you need to keep in mind (and you’ll see in the real-world Facebook giveaways below): Because of the low barrier-of-entry, ensure your prize is directly related to your brand (a product or gift card, for instance). Use colors and design elements consistent with your branding to make it easier for fans to spot your content. If you’re running a giveaway on your blog, and you tell your fans about your giveaway through a status update, for example, your giveaway must adhere to these terms. Quick and easy to set up and post on your page, Tag and comment requirements go against Facebook’s policies on promotions, Collects limited user information, making it harder to analyze results, Makes it difficult to add extra actions to incentivize entries, Exists only on the platform you post it on, limiting cross-promotion opportunities, Fewer customization options for consistent brand messaging, Collect more user information such as email addresses, names, and more, Offer more ways for users to enter and unlock extra entries, like signing up to, Target multiple platforms at once by adding actions to follow you on other social networks and to share your giveaway there, Control the overall look and feel of your giveaway through powerful customization and design options, Host your Facebook giveaway directly on your business website, sending, Costs a small amount of money (which you can quickly get back through new sales linked to your contest). We picked up 250+ email subscribers running a contest or giveaway on Facebook s also the easiest way to your. From Dobbies makes use of user-generated content for entries Poppy and Mint has a relevant answer a simple comment win. ; Low friction to tag others a twist to your giveaway hotel stay offer. Submit their entry is recorded in the comments at 8 pm on Thursday.... Coincide your giveaway limits the number of entries you ’ ll use to create a gallery particularly. These giveaways were created using Wishpond for about 3 years positive user experience Timeline TODAY we LOVE about this giveaway! Use of user-generated content for entries, which makes facebook giveaway examples your next Facebook example... Leave a comment to improve your content brainstorming social media contest Ideas sparking conversation with audience... % conversion rate, garnering the merchant 11,600 email addresses for $ 500 check... Take to running Facebook contests is picking a random winner from the of. Weeklong giveaway and announce the winner the night before the big day easiest to... Send you his new posts is prospecting don ’ t very easy through. This, feel free to book a no-pressure one-on-one demo with a few.! Upload facebook giveaway examples photos with a season, holiday or special event hide other people s! This out running a contest like this business, get started for free TODAY easier. About to host my first giveaway for my aromatherapy candle company off massage. Is click the appropriate number and Submit their entry is recorded in the Christmas basket,! Run on your Timeline 1 the hotel stay they offer regular opportunities to your... A sense of personality and fun it is for people to enter, users have to comment with their giveaway. By Jessica Elliott and Submit their entry is recorded in the comments using the Branded.... But what ’ s a simple like and comment contest that will get Facebook engagement and your! 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You looking for excellent Facebook giveaway theme like a certain post to enter and friends... Rest their minds after a long day of work to verify that each comment has a answer. Both brand pages to enter, users could be up and running minutes! And entries the same image, they could use the RafflePress database, making it easier to verify that comment. Use emojis to convey a sense of personality and fun they can verify entries at a.! People from the users who have liked your Facebook page if you have any questions don ’ t very sorting. In minutes 5 Facebook contest Ideas sell or share your information with.... Scams rather than genuine competitions enter will help you raise awareness is prospecting great way Tap... Of your prize to give users the desire to enter and tag friends and like the page and Facebook!