You can’t do anything fancy like set the text in the marker balloon, recolor the map, or add custom markers…this is Google Maps at it’s most basic. For an overlay you need a KML file containing the geospatial information and styling for the overlaid points, lines or polygons. Nonetheless, they provide some control over the embedded map. This one application provides driving directions for most of the world with the exception (maybe) of the north and south pole. Adding a Google Map to a Module Overview. There are two types of tracking parameters: Custom parameters represent an advertiser-defined value that can be set in the tracking template. On your computer, phone, or tablet, you can share a location or map with others over email, Google+, Facebook, Twitter, or text. That post focused on the URL parameters you can feed into Google to generate SERPs.This time, however, I’m looking at Google Maps. Browse other questions tagged google-maps iframe or ask your own question. With this one layer you are able to make better time decisions, comparing how long it takes to get somewhere in rush hour via car or via subway. "satellite": View of satellital images of Google Earth. Or press Enter (Windows) or Return (Mac) to display your location on a map.