In Mexico (our fifth-biggest market) we see something approaching perfect gender parity, with women just about outnumbering men in the Mexican Facebook user base. With our daily internet needs getting bigger, we also shift to more demanding internet-based connections. Across industries, the average was 9.11%. Other studies have been less coy about using the term ‘addiction’. The average level across 2018 was perhaps around $0.63. Americans spend on mobile devices, compared with 11% on Google search and YouTube combined. We might note, however, that CPC might not be the most effective measure to gauge the success of campaigns with these focuses. That content is the most important asset on the service, and users need to believe it’s secure, otherwise they won’t share. There are 90 million business pages on Facebook. The largest concentration of Facebook users can be found in the world’s second-most populous nation, India (predicted to be very much the most-populous in the not too distant future). After WhatsApp, it was the most-used mobile app in this same period, according to the same source. For such sectors, a high-CTR, low-CVR ads can still deliver low-cost acquisitions/actions. If you’re ready to see our collection of Facebook stats, read on. Pages with fewer than 10,000 fans enjoy organic post reach of 8.18%. The amazing thing is that this figure continues to rise. Facebook age demographics in Mexico follow a fairly typical pattern, though are inclined towards older users. On the other hand, it doesn’t take much effort to click on an advert. Facebook’s huge reach has helped it become one of the world’s leading marketing and advertising platforms. Although 75% of brands will pay to promote posts. Of course, such easy narratives are denied us by, Facebook CPC by campaign objective, Q1 2019. There is no shortage of interesting Facebook statistics out there. Social media addiction is a widely-acknowledged issue. The same applies to video content as text posts, albeit 5% less pronounced. That sliver (relatively speaking) was delivered through payments & other fees. Instagram (72%) has overtaken it to claim top spot in this metric. Facebook declined to reveal a full list of news sources that would feature. In Q3 2019, R&D costs account for the greatest share of Facebook expenses, equal to 20% of revenue, with cost of revenue close behind on 18%, marketing & sales on 14%, and general & administrative expenses on 8%. In certain markets this perhaps seems less the case than it was. Conversions, in particular, stand at around a fifth of the level at which they stood at Q1 2018. Europe contributed $4.12 billion (23%); Asia $3.27 billion (19%); and the rest of the world $1.77 billion (10%). This represents a significant increase on the 3 million reported in Q1 2016 (this had doubled by Q3 2017). Facebook has lost its cool factor, with more youth-orientated apps of more appeal to younger users. In the case of the former, 49% of liking activity takes places in a mere 5% of sessions. If we just look at B2C marketing, Facebook usage increases to 97%; Instagram is also up to 78%, so the gap is narrowed marginally. I Agree. Median CTR for newsfeed ads according to these Facebook ad benchmarks comes to 1.45% in Q3 2019. Facebook revenue follows the typical app revenue of increasing throughout the year, with Q4 by far the best quarter, and Q1 the worst (in revenue terms). Facebook is still under the top 100 public companiesin the world, with a market value of approximately $… Facebook Marketplace ad benchmarks, Q3 2019. Even in the relatively short time period covered in the graphic below, we can begin to see a pattern describing itself, reflecting the changing global paradigm. 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