Well, it turns out that Google is the most important player to consider when optimising your website for search – simply because it’s the biggest and best in the search engine market. This alone should Over the past decade, its primary focus has shifted from “The Role and Importance of Search Engine and Search Engine Optimization”, International Journal of emerging trends & technology in computer science, Volume 2, Issue 3, May – June 2013, pp.99-102 “Although both search engines want to help users find what they’re looking for, Google is used for getting information and Bing is used for actually getting users what they want,” Bill said. Expressing about its importance, we will be focusing on search engine marketing and the reasons which have become more important for online marketing. This is related to your page, and how focused it is on a specific topic. Know some of the limits to search engine technology. Search Engine Optimization (SEO) is far more than the result of implementing various tactics to achieve higher rankings on the Search Engine Results Pages (SERPs). When you start to enter a keyword in the search engine the result based on the keyword will be obtained on the body of the page. “The Importance of Search Engine Optimization In Business” Dakshita Jain 1 , Manav Mittal 2 3and Prof Abhishek Venkteshwar 1,2 BBA Entrepreneurship-World of Work Student- Jain (Deemed to be University)-Center for Management Studies, The key to search engine optimization lies in two primary factors: content and site architecture. If you’re new to this, then you must go for search engine positioning. Here are 12 reasons why businesses need SEO to take their brand to the next level. This is the practice of increasing both the quality and quantity of traffic on the site and the impact of your brand through unpaid (also known as “organic”) search results. 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Google is a vital component of the internet which makes the two more or less the same, thus most of its benefits are attributed to the internet hence Google’s importance as a search engine … In this SEO SEO – Search Engine Optimization, is the most important in Digital Marketing for any business. Search Engine Optimization is, in a nutshell, certain design and content creation practices that will increase your site’s visibility within a search engine (like Google, for instance). The importance of search engine marketing Today, most new browsers use an omnibox, which is a text box at the top of the browser. Search engine marketing is the promotion of your website through search engines while obtaining more web traffic to your website. 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